Merchant Center Ā· Guide

Required Google Merchant feed fields

Core fields and conditional requirements for reliable product data.

Short answer

Every product needs a stable ID, title, description, landing page, main image, availability and price.

Start with core attributes

Keep feed values consistent with the product page.

Use real identifiers

Submit manufacturer GTINs or brand and MPN; never invent values.

Respect context

Condition, variants and shipping requirements depend on product, country and destination.

Merchant Feed Checker

Upload a CSV, TSV, TXT or XML feed and find concrete product-data problems before submitting it to Google Merchant Center.

Check a feed